About PKLive
PKLive is a powerful live-streaming entertainment platform designed for GenZ and Millennial Filipinos. The platform empowers over 1 million Filipino content creators worldwide to connect, engage, and share content. Besides real-time interaction, messaging, and gaming features, it provides earning opportunities to live streamers. Moreover, PKLive is a convenient marketplace for e-commerce businesses to elevate, redefine, and promote their brand, boosting sales. The platform also encourages communities to ignite discussions popular among Filipinos.
Challenge
PKLive needed a quick and seamless way to deploy a short video app for its users in the Philippines. To develop the application, it required a Software Development Kit (SDK) with software modules, libraries, code samples, and documentation. Building an SDK is daunting, expensive, and time-consuming, requiring various development resources and an expert team.
PKLive looked for a video SDK that met these criteria:
- Easy-to-use: Simple interfaces and customizable UI.
- Scalable: Flexible to allow applications to scale without hassle.
- Cost-effective: Minimize development, maintenance, and deployment costs.
- Local Support: Essential presence in the Philippines for local support and backup.
Why Alibaba Cloud
PKLive needed a video SDK with local support in the Philippines. With 63 zones across 21 regions globally and a strong presence in Southeast Asia, Alibaba Cloud was the perfect choice. Alibaba Cloud’s digital media experience, scalable app management capabilities, and innovative initiatives helped PKLive develop, deploy, and manage its short video application cost-effectively. Also, PKLive received 24/7 real-time local support from Alibaba Cloud’s dedicated team, which helped customize the SDK to fit specific business needs.
Architecture
PKLive used Alibaba Cloud Live Streaming solutions to develop its short video app. The Alibaba Cloud Short Video SDK provides stable and unified interfaces for recording, importing, cropping, and editing short videos. This facilitated customized secondary development. The SDK helped PKLive quickly add short video features, saving the investment needed for in-house development.
Key Features of Alibaba Cloud SDK
- Easy-to-use interfaces: Allow easy UI customization.
- Comprehensive features: Include resumable recording, real-time filters, animated stickers, subtitles, music, and beautification effects.
- Stability and reliability: Commercially verified in over 1,000 applications like DingTalk, Meet, Thunder, Meipian, and more.
Looking Forward
Partnering with Alibaba Cloud helped PKLive successfully develop and deploy the short video app, which currently ranks third in the Philippines. The partnership brought innovation and efficiency to PKLive. Now, PKLive plans to migrate various cloud services, including Elastic Compute Service (ECS), Content Delivery Network (CDN), and Relational Database Service (RDS), from other platforms to Alibaba Cloud.